About
Multitalented accessibility, product and UX designer working out of beautiful-but-not-sunny Portland, Oregon. Highly organized, tech-savvy, mildly pedantic and extremely literate. Passionate about user experience, accessibility, ethics, inclusion, empathy, teaching, learning, research-driven design and design systems. Dips into conversations about internationalization, security, design ops and content standards. Certified Professional in Accessibility Core Competencies (CPACC) with the International Association of Accessibility Professionals (IAAC). Got a degree in linguistics; is surprised about how useful that turned out to be ten years later. They/them or she/her.
Jasmine is an exceptional UX professional at the top of her field in A11y knowledge. Jasmine is excellent in working high level, but also great hands-on and everything in between. She was influential in helping design and product strategy early on by creating a strategy for inclusion which quickly became part of our planning board and future roadmap. A prominent advocate for the customer and uses data to make informed design decisions. She is quick to help a teammate and efficiently collaborates with various roles, such as engineering, product, research, and design. Because of her outstanding work, work ethic, and communication skills, I am privileged to recommend Jasmine Friedrich to any future UX opportunity.
Jana Silverman, Senior UX Manager, Attain by Aetna
Manager and colleague references available. Video introductions to two cats and a corgi also available.
History
Senior UX Designer, Accessibility specialist @ Ad Hoc
January 2023–Present · Remote
Staff-facing Veteran Enrollment System modernization program. Produces research artifacts, designs thumbnail story boards, wireframes, high-fidelity mock ups and clickable prototypes and presents to stakeholders. Provides accessibility and usability guidance. Collaborates on the VA DS accessibility maturity model. Adapts VA and USWDS components for staff-facing government enterprise applications. Facilitates meetings with the Accessibility Specialist working group. Builds a robust Figma annotation kit and supports use with office hours.
Freelance Designer
April 2008–Present
Developed branding, UI/UX and collateral for clients of all sorts, including budding startups, overworked creative agencies and individuals. Designed immersive experiences for live audiences, including physical assets for games and narratives.
Senior Accessibility Designer @ CVS / Aetna
April–November 2022 · Remote
Supported Attain, Aetna’s wearable fitness app. Provided accessibility and usability guidance throughout the design process and annotations at handoff. Triaged and solved defects with engineering. Identified inclusion and a11y shortcomings and developed novel feature candidates for improvement.
UX Designer → Senior Product Designer @ Accela
September 2015–March 2022 · San Francisco
Led design for a cross-platform mobile app, a robust enterprise application, and a website builder. Established a mobile pattern library and matured the desktop library, including a new accessible color ramp systems and 700+ custom icons. Maintained a working design system in Sketch and PrimeNG with design technologist, documented with examples and thorough usage guidelines. Worked with PMs, developers and QA to see designs from start to finish. Audited legacy software for accessibility issues. Delivered solutions for ADA and Section 508 compliance.
Staff, Designer, Project Manager @ Blaseball Cares
September 2020–July 2023
Individually developed over 200 merchandise designs for a non-profit based on The Game Band’s game Blaseball (with their blessing). Directed and managed large-scale projects within our artist community, including four decks of Tlopps Blaseball Cards, a print zine called Vlogue, a full size hardcover in-fiction cookbook and home and away jerseys for each of 24+ teams, raising over $90K for charity in our first year of operation. Volunteer position.
Visual Designer @ Choose Energy
March 2015–September 2015 · San Francisco
Led visual design on the UX team for energy shopping experience. Built iconography and branding kits. Created illustrations and infographics for marketing.
Designer @ Granicus
October 2014–Spring 2015 · San Francisco
Worked on the product team to iteratively research, design, test and develop for a suite of applications in the civic and government space. Built cross-platform UI, reporting, iconography and branding kits. Designed infographics and templates for internal use.
Shopper Support @ Instacart
Fall 2014 · San Francisco
Ran support for Instacart’s Bay Area shopper fleet part-time. Got in touch with my inner people-person and organized all the things.
Designer @ Threshold
Fall 2013–Spring 2014 · San Francisco
Led identity, visuals and UI/UX for responsive web and mobile for a startup in the crowdfunding and innovation space. Collaborated on high level product. Contract-to-hire.
Designer @ Carbon
Fall 2012–Summer 2013 · Palo Alto
Led identity, visuals and UI/UX for responsive web and mobile for a startup in the knowledge and education space. Collaborated on high level product. Contract-to-hire.
Media & Creative Consultant @ Public Glass
Summer 2012–Summer 2013 · San Francisco
Designed promotion and identity materials. Assisted with administrative and creative tasks and in teaching courses in glass art. Volunteer position.
Graphic Design Intern @ Greenleaf Book Group
Spring 2012 · Austin
Took on client work from designing ARC covers and marketing materials to inputting corrections to preflighting files for press.
Publishing Intern @ Landes Bioscience
Fall 2011 · Austin
Prepared scientific papers and figures for print and web publication.
Intern, Waitress, Cook, Host @ Conflict Kitchen + The Waffle Shop
Spring–Fall 2010 · Pittsburgh
Researched nations and reached out to interest groups relevant to CK. Cooked up a mean kubideh and waffle, interfaced with patrons about the projects and aided in organization of events.
Teaching Assistant @ Carnegie Mellon University
Spring 2010–Spring 2011 · Pittsburgh
Two classes: Led recitation for an introductory linguistics lecture and taught labs focusing on Adobe InDesign for a publishing course.
Carnegie Mellon University
Class of 2011 · Pittsburgh
BA Linguistics. Thesis: “The Linguistic Impact of Brand Creation and Lexicalization”, a study of the nature of brand names and conflict with natural language evolution. Minor in Communication Design. Board member and highly active techie, occasional actress and a little bit of everything else for Scotch'n'Soda Theatre, the student-run drama organization. Co-Founder of AHA, the campus secular group.
Shanghai International Studies University / 上海外国大学
Summer of 2009 · Shanghai
Semester abroad for intensive Chinese language and culture studies. Got lost on the metro, learned tai ji from the elderly in the park and ate all the dumplings.
Black Belt, Teaching Aide, Demonstration Captain @ 8th Buta School Of Kempo
Fall 2004–Summer 2008 · Branford, CT
Trained the demonstration team and led public shows. Assisted the Sensei in teaching martial arts classes for children ages five to twelve.
Expertise
Visual
Typography
CompositionColor Theory
Color Correction
Color Reproduction
Preflight & Prepress(Event) Photography
Photo Editing
Experiential
Sketching
Storyboarding
Wireframing
PrototypingExperience Mapping
User ResearchUniversal Design
Accessibility [a11y]Responsive Design
Design for TouchDesign QA
Technical
InDesign
Illustrator
Photoshop
XDAbstract
InVision
Sketch
GlyphsAirtable
JAWS
Basic HTML & CSS
Collaborative
Art Direction
Cat Herding
Co-working
Critique
Documentation
Facilitation
Inclusion
Organization
Project Management
Material
Calligraphy
Letterpress
BookbindingCrafting
EmbroideryGlass Art
Lexical
Pragmatics
Semantics
Syntax
Morphology
Phonetics
PhonologyIPA
Internationalization [I18n]
Spanish
Mandarin
Japanese
Latin
Misc.
Beekeeping
Baking
Canning
PreservingSelf-Defense
Storytelling
Stagecraft
ImprovDice Rolling
Game DesignTeaching
Tetris